Function of Beauty

Function of Beauty is a personalized beauty brand revolutionizing hair, skin, and body care through customized formulas tailored to each individual’s unique needs and goals. Using a detailed online quiz, Function of Beauty allows customers to create products based on their hair type, skin concerns, fragrance preferences, and aesthetic style—resulting in fully personalized shampoos, conditioners, body washes, serums, and more. With a commitment to clean ingredients, cruelty-free practices, and inclusive beauty, the brand empowers users to take control of their routines with products that are as effective as they are uniquely theirs. Blending science, self-care, and sustainability, Function of Beauty redefines what it means to care for yourself, beautifully and intentionally.